Your Linkedin summary is one of the most important parts of your profile, yet it’s usually the part that is the most overlooked. I see this in probably 98% of professionals that come my way for help generating more interest on Linkedin.
The Linkedin summary is the profile part that requires the most effort and strategy because it requires time, writing skills, career branding skills and a hint of self-praise, and quite frankly who has time for that?!
Despite those who think of Linkedin as just another social network the fact remains:
“Linkedin has the power to transform your career and attract incredible life-changing opportunities.” Tweet this now!
If you slapped together a few sentences or worse yet, completely skipped setting up your Linkedin summary section altogether, it’s time to spend some time getting this right. Here’s why.
It’s a Huge Contributor to Your Search Ranking
Think about your last Google search. Did you end up looking through all 20 pages or did you only click on the top 2 or 3 links? Your Linkedin profile follows the same principle. No one is going to spend time digging through all 20 pages to find you. A beefed up summary is necessary if you want to end up anywhere close to page 1. BTW here are a few more ways you can be sure you’re covered when it comes to SEO and how your profile ranks.
It Contains the Most Compelling Content
The summary is the meat of what people are stopping on your profile to read so you better make it interesting. Your professional summary copy/pasted from your resume is not compelling (so don’t include in your summary). Readers are hoping to get a glimpse into what makes you so special as a professional and a person. Keep it interesting, honest, strategic and above all authentic!
It Sells You More Than Your Resume
This is where people are going when they want to know more about you. If you get this wrong, you’re losing valuable traffic & opportunities. Since your Linkedin profile is likely what people will see before they ever get to your resume (in fact your Linkedin profile is actually what will compel them to ask for your resume) you must be selling yourself throughout your profile. The most important sales script? You guessed it – your summary.
It’s the “Free Space” for Keywords & SEO Strategy
If your Linkedin profile were a bingo card, the summary would be your “free space.” If you’ve been in the job search recently, you will know the importance of keywords. If you haven’t, check out this post for the 4-1-1 on keywords. The Linkedin summary section allows for up to 2000 characters, so make very strategic use of your keywords as they will be part of determining the search results in which you will appear.
It’s a Huge Eye-Catcher Opportunity
In the world of online platforms, it’s all about user experience. Since your professional profile is being viewed online, it’s important you are giving other users (hiring managers, recruiters, etc.) the experience they expect. Since your readers will scan your profile from the top down, (similar to a resume) you’ll want to give them a place to pause their scroll. If you don’t catch them here there’s no way your experience section will stop them in their tracks.
It’s Where You Really Shine
If there’s one concept that’s critical to lifelong career success it’s this: people hire, buy from, and are influenced by other people. Tweet this Now! People work with people they like so showcasing a bit of personality in addition to professional flare is key. Your Linkedin summary is where this happens (along with your Linkedin photo which is equally important). Spend some time getting your Linkedin profile right. You’ll be glad you did.