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employers-social-media

What Employers Look for on Your Social Media Profile

Updated: January 2021

Finding a job once you graduate can be tough and will require a lot of work. Over the past decade employers have been using social media more and more in order to weed out potential job candidates. For that reason, it is more important than ever to make sure each of your social media accounts represents you in a positive and professional way. Here are some do’s and don’ts for your social media accounts.

According to studies, more than 60% of employers turn to social media when considering job applicants. In this infographic created by Stevenson University, find out what employers are looking for and how to make your social media account help you rather than hurt you, in landing a job.

What Employers Are Looking for on Your LinkedIn Profile

Employers are looking for a professional profile that conveys strong character, competence, and creativity. Here are some tips for maximizing your LinkedIn professional presence:

  • Add detailed work history
  • Include strong recommendations
  • Follow companies you’re interested in working for
  • Join groups in industries of interest
  • Link to your online portfolio
  • Add rewards/honors
  • Mention volunteer activity
  • Post links to informative business articles or repurpose your articles on LinkedIn Pulse
  • Use a professional headshot in your profile
  • Avoid unexplained gaps in your work history
  • Adjust your job search settings
  • Do not lie
  • Exclude plagiarized content or profanity
  • Avoid spelling/grammar errors or texting language

What Employers Are Looking for on Your Facebook Profile

Employers know Facebook is mainly a personal site, but you should never post anything you wouldn’t want an employer to see:

  • Add details about work and education to your profile
  • Post about a wide range of interests
  • Post to showcase your creativity or other relevant professional skills/interests
  • Set privacy settings that limit what the public can see
  • Avoid bad-mouthing or complaining
  • Remove any compromising tags/comments from others
  • Exclude party photos, profanity, or references to illegal activities or lewd commentary
  • Avoid spelling/grammar errors or texting language

What Employers Are Looking for on Your Twitter Account

Employers look at Twitter to gain insights into your professional and personal attitudes. Twitter can get heated – always take the high road:

  • Use a professional screen name
  • Tweet about industries of interest
  • Tweet thoughtfully about business topics
  • Follow companies in industries you’re interested in
  • Follow companies you’re interested in working for
  • Include a professional bio
  • Link to your online portfolio in your bio
  • Follow the same rules as Facebook about excluding compromising tweets
  • Avoid tweeting too much
  • Avoid spelling/grammar errors or texting language

If you’re hoping to improve your entry level job search and land a job in record time, check out the Job Search Accelerator. In this budget-friendly job landing community you’ll have access to all of Noelle’s expert resources including a FREE resume review, optimized resume and cover letter templates, networking scripts and templates, LinkedIn optimization courses, interview answer scripts and more – everything you need to feel confident, navigate the job search successfully, and put your best foot forward as an applicant.

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About Noelle

Noelle Gross, is a job search strategy expert and award winning career influencer. She has a background in executive recruiting and uses her recruiting and hiring insights to simplify the job search and help job seekers at all levels land jobs. Through her websites NG Career Strategy and the Job Search Accelerator, Noelle and her team of career experts share their decades of expertise, and dozens of career certifications to provide guidance on everything from resumes to LinkedIn to interviewing, to achieving challenging career changes and more. Noelle brings a shrewd headhunter prowess, fun-loving practical perspective and refreshing approach to the career world.

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