Being found on Linkedin® is a key piece of making sure your profile is optimized and working for you. In my last blog post I explained how being relevant on Linkedin® helps to boost your profile when searched. I also shared 4 strategies for making your Linkedin® profile more relevant. In this post I want to …
7 Linkedin Hacks for Leveraging Your Professional Brand
January is all about beefing up your professional brand when it comes to career management. In my previous Jan posts I shared how to perform an annual brand audit on Linkedin® as well as leverage other key platforms and brand strategies. In this post, I want to take it one step further and focus on some key actions …
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How to Create and Communicate Your Professional Brand
Branding is an important part of finding and landing a new job. Your professional brand helps hiring managers and recruiters understand fit potential for their job openings. Your brand also provides insight into whether or not you are a cultural fit for the organization. Without a strong brand, you will experience difficulty landing a job. …
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The Most Important Part of Your Online Profile
Professional branding is one of those career management activities that can take relatively little time but does require ongoing maintenance in order to keep your brand current, relevant and aligned to your end goal, at all times. It’s your brand that communicates who you are, what you do and whether or not you have potential …
