In my work helping job seekers land new opportunities, I often encounter job seekers who are hoping to make a complete change in career paths but not sure how. In an earlier blog post I shared one of the biggest challenges faced by career changers, as being not having the right mindset of believing they can indeed …
Mastering Linkedin
9 SEO Hacks for Your Linkedin® Profile
Being found on Linkedin® is a key piece of making sure your profile is optimized and working for you. In my last blog post I explained how being relevant on Linkedin® helps to boost your profile when searched. I also shared 4 strategies for making your Linkedin® profile more relevant. In this post I want to …
How to Boost Your Linkedin® Profile in Search Results
One valuable lesson I learned from my past experience as an Executive Recruiter, was that of the importance of being on Linkedin® . This is true for all professionals regardless of professional goal, industry, role, level or current job seeker status. (Yes, even passive job seekers need to be here). In fact Linkedin® is so important …
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How to Reach Linkedin® All-Star Status
Leading Linkedin® workshops is one of the best parts of my job because the platform is constantly being developed which requires me to really stay on top of the latest trends, techniques and features. I also like helping people understand why it’s so important to be on Linkedin. One question that seems to come up an awful …
7 Linkedin Hacks for Leveraging Your Professional Brand
January is all about beefing up your professional brand when it comes to career management. In my previous Jan posts I shared how to perform an annual brand audit on Linkedin® as well as leverage other key platforms and brand strategies. In this post, I want to take it one step further and focus on some key actions …
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4 Winning Strategies for Building Your Professional Brand
In my last post I wrote about the importance of an annual professional brand audit as part of the smart professional’s career management strategy. In this post, I’m going to continue on with some branding odds n’ ends to help you keep pushing yourself to achieve professional brand all-star status (so that you can breeze through the …
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How to Communicate Your Best Professional Brand in 3 Easy Steps
Firming up the job search strategy this early in the year is critical if you’re not happy with where you’re at in your career because it determines the momentum with which you’ll move forward in the coming months. It’s also important for hiring seasonality reasons. Hiring is up over the next couple months so you …
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The Most Important Part of Your Online Profile
Professional branding is one of those career management activities that can take relatively little time but does require ongoing maintenance in order to keep your brand current, relevant and aligned to your end goal, at all times. It’s your brand that communicates who you are, what you do and whether or not you have potential …
Why Being on Linkedin is More Important Than Your Resume
I write this week from the road and in the midst of my summer job search training tour where I show groups around the country, how to really tackle the job search in a pain-free way. My favorite thing about putting on these workshops is I get to interact with job seekers early on in …
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Why You MUST Be On Linkedin
“Does being on Linkedin really make a difference?” I get asked this question all the time… Most people tend to think of Linkedin as being similar to Facebook or Twitter – just another privacy-invading social network. The truth is, being on Linkedin is a huge benefit for both your current online presence AND your future access to great …
